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Some found the print advertisement racist.
August 19, 2011
By: TOM BRANNA
Editor
Beiersdorf, the maker of Nivea, pulled an advertisement for Nivea for Men after some complaints that the print ad was racist. The ad showd a short-haired black man in a gray sweater tossing the head of a black man with an Afro and beard (presumably his earlier non-Nivea self), with the motto: “Look Like You Give A Damn…. Re-Civilize Yourself.” See the ad here. Following the public outcry, Nivea For Men posted an apology for the ad on its Facebook wall: Thank you for caring enoug...
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